1. Create an 8 Chapter series with a focus on the fundamental aspects of care

Ideation: Here we would demonstrate 8 various aspects of care (or more if necessary). This series would be produced in a manner so that the information would be delivered in a supportive and uplifting manner. In this way we would like to feature various professionals and their advice and tips, and also survivors who can relay their experience and personally endorse the various aspects of care which we cover.

 

 

Assets: 8 x 3-4 minute videos

                 8 x 60-second social media edits of each video

 

 

Estimated Cost: $40,000

2. Create an 8 Chapter series which tells the stories of 8 survivors

Ideation: Here we would focus on the success stories of 8 patients who survived their cancer battle. We will informatively tell their story in a way that may be helpful to people who are currently undergoing treatment, with a focus on their little triumphs along the way, attempting to create a feel good and uplifting series, which focuses on the courage and strength of the human spirit. This series will also subtly illuminate how much easier it is when you have an excellent support network and world-class level of care.

 

Assets: 8 x 3-4 minute videos

                 8 x 60-second social media edits of each video

 

Estimated Cost: $40,000

3. Humanising Cancer Video - BRAND/CAMPAIGN

Ideation: This is about humanising cancer and taking away the stigma of the disease and care, in order to shift the perception of cancer away from a terminal life sentence to an opportunity to receive excellent care, recover and move on to live a long and fulfilling life. We would feature patients with their equivalent demographic counterpart who doesn't have cancer, approximately 4 pairs (8 people), focusing on everything about them besides the fact that one of them has cancer, in order to show that IconGroup is committed to providing the best care and service so that clients/patients can continue to lead a "normal" as possible life.

 

Assets: 1 x 3-4 minute videos

                 1 x 60-second social media edits of each video

 

Estimated Cost: $18,500

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