SPECIALIST & GP
REFERRERS
1. Continuing Education Series
Ideation: We would create a “Continuing Education Series” for specialist doctors and GP’s so that they can keep up to date with the latest innovations, research, and technology in cancer care, promoting engagement and giving them the utmost confidence in referring patients.
Assets: 8 x 3-4 minute videos
8 x 60 second social media edits of each video
Estimated Cost: $40,000
2. “Get To Know Us” Profile Video Series
Ideation: People feel more comfortable when they have a soft introduction to a potential provider, hence we would aim to introduce IconGroup’s primary caregivers, from doctors to nurses and anyone else deemed relevant, producing a series of feel-good “get to know us” videos which enhance brand integrity and trust
Assets: 8 x 3-4 minute videos
8 x 60-second social media edits of each video
Estimated Cost: $40,000